An Appeal to (emo) Being Cooler Than Cool

So here I am writing a draft about ads, nothing really too important to analyze about, though. I simply chose the one that’s close to the geeky side, see what external forces are driving them,  messages they send to appeal to my taste, err…emotion.

Linux ads, especially the one shown above was made to address an issue, so they came out with this ad to show credibility should rise above software. Notice the corporate targeted messaging here, showing to users the legitimacy of running a ‘licensed’ Linux OS on their corporate desktops. You will not see any basement-related props with a young kid tinkering, though.

Apple, with their switcher campaign came up with an update showing a progression favoring the Mac. You will notice Apple’s targetted market here, initially the creatives followed by corporates. It could be a repeat play out of the bowling alley, where they create specific messaging to target a different alley, namely the corporates.

Here’s another one, you’ve got to see this one, it’s something different. The ad targets the tech segment, the ones who first came aboard the Linux Mothership. Notice the non-corporate messaging, definitely not the creative, though. The bullseye is the hardcore geek, carefully crafted words to arouse the hidden desires of every down-to-bare-metal-hacker. World domination, a common theme among the first tribes of linux was part of the message. True to the original sentiment, an aura of geek superiority rising above the definition of cool.

I know, how can anybody not miss this? Here is the ad targeting the first gen. You’ve got to see it again.

About these ads

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