e-loyalty book

The book e-loyalty was about (1) setting up a website designed around the Most Valuable Customer, (2) that having a rewards system has a positive impact on revenue, (3) defining a category for relationships bring order by segmenting communication into categories.

The insight was of course nothing too profound. What iI found interesting was managing MVCs was not a function of internal business processes, but a response to an ever-changing behavior. 

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