Books

Books borrowed from the library:

  1. Seduced By Success, Robert Herbold – “…gets to the heart of why successfull organizations and individuals often go into a tailspin, and how this can be avoided. His thorough reviews of specific companies we all know make this a very useful book…–Indra K Nooyi, CEO Pepsico.”
  2. Common Sense Direct & Digital Marketing, Drayton Bird – A book about the internet, direct individual targetting, testing, keeping customers, etc.
  3. Affluent Consumer, Michman and Mazze – It’s about the emerging affluent consumers.
  4. Marketing Metrics: 50+ Metrics Every Executive Should Master,  Farris Bendel Pfeifer Reibstein – It’s where marketing meets formulas and charts, with a hefty doze of Accounting.
  5. Game Production Handbook, Heather Chandler – A detailed exposition of the major components and its processes. Procedures are discussed in detail along with best practices.
  6. Secrets of The Game Business, Laramie – “Find out how the game business realy works. Explore all areas and find tips for starting your own. Covers middleware, licensing, designs, consumer profiling.”
  7. Ultimate Game Design, Tom Meigs – Old book, published in ’03.
  8. Game Design: The Art & Business of Creating Games, laMothe – Another old book published in ’01.
  9. e-loyalty, Ellen Smith.
  10. The New Direct Marketing, David Shepard Associates.
  11. Relationship Marketing, Roger Parker.

Books Bought:

  1. Divine Proportion
  2. Beginning Math And Physics
  3. Fast Forward MBA In Business Math

Stumbled Into:

  1. CLE
  2. Rajiv’s

Student Life:

  1. The last test did not go well. My worksheet’s Income Statement and Balance Sheet control total for Net/Loss Income did not match. It turned out an unknown account showed-up, incorrectly classified under revenue, which should have been under liabilities. Oh well.
  2. The acctg prof pointed one student in my direction, thinking I could help catch-up with prev lessons.
  3. Java, java, java. Wrote some Java code in Eclipse recently. Java is now the first choice language of the college where a friend of mine goes to.

Optimization:

  1. By carefully matching table indices to a specific code in a stored procedure, you can achieve fast scans and walks using cursors. Simply look into the where clause and figure out the columns, then index those columns. Though this technique does not apply across the board. You still have to profile each stored procedure you write against a gigabyte logfile to be sure. In my case, the size of the test logfile is now at 30 gig. Awesome!

Flex:

  1. Been rifling-through the targets, trying to get as many as possible. The last code I wrote was about item renderers, repeaters and components. I still have a lot of stuff to cover, though.
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